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"Pause for Reading" is a YouTube Kids feature that will pause a video streaming at scheduled times for children to read, Parents activate it in the app settings, teachers lend the books, and kids seamlessly build reading into their daily routine.
Problem
Most children in the Low-Income families, face literacy challenges due to limited access to books and structured reading time. According to United Way, 61% of low-income households have no children's books at home.
Insight
Children aged 4 to 8 in the U.S. spend a considerable amount of time on screens, with YouTube Kids being a primary source of entertainment. On average, they watch for up to two hours per day, making it a key part of their daily routine.
Solution
A campaign called "Pause for Reading" is a YouTube Kids feature that will pause a video streaming at scheduled times for children to read, either through an interactive on-screen book or a physical one provided by their school. Parents enable the feature in the YouTube Kids app settings, with teachers distributing books, and kids turn screen time into story time—seamlessly building literacy into their day.
Pop up kids see when Pause to read feature enabled
Bus Stop Ad
Poster for libraries
Billboard Ad
YouTube Kids Option to toggle on 'Pause for Reading'